Parks Interiors first came to us following a recommendation with a desire to shake up their marketing in order to increase footfall in their Truro showroom. Strategies and campaigns that had proved very successful over the years were no longer working as effectively. So owner Gary was keen to try something new.
Thrive BDM was created with a passion for helping businesses be the best they can be. With a clear aim of helping them to increase sales, be more profitable and have a stronger brand through first-class business development, marketing and design. In order to do that, we need to get under the skin of your business, understand what you do best, what you stand for, what’s worked and what hasn’t so far, what do your customers say? So we spent some time getting to know owner, Gary Parks, and his business.
We listened, took notes, questioned and challenged. Only then can we draw on our skills and experience to propose some solutions. So we spent some time getting to know owner, Gary Parks, and his business. We listened, took notes, questioned and challenged. Only then can we draw on our skills and experience to propose some solutions.
Identity, Visibility, Engagement
These were our key recommendations for putting Parks back on the map as Cornwall’s top kitchen, bathroom and bedrooms centre. Firstly, we looked at the Parks Interiors brand. A lot of time and creative work had already gone into producing their branding with a clear vision. However,after 5 years, it had already begun to date and become less visible against new competitors.
Many top, global brands evolve their brand identity over time in line with changing market segments, products, services and technologies. We believe, as it seems do they, it’s important to keep investing in your brand identity and key brand messages, as standing still can sometimes mean getting left behind.
Firstly, identity. We worked closely with Parks to subtly evolve their brand identity. Balancing the space in the brand marque, creating a new colour palette and typography set and guidelines for using those. We think this has resulted in a more up to date, yet timeless result in line with new target audiences as the business has evolved.
Secondly, visibility. We then applied the new branding to a fully responsive, fresh new website (their online shop window) with new written and visual content optimised for SEO. Always keeping in mind what makes Parks stand out amongst competitors and how we could use the website to drive more footfall to the showroom. For the next phase, Thrive has also designed concepts for improving the visibility of the Parks Interiors show room on the ground.
And thirdly, engagement. A fully joined up marketing strategy is now in progress including social media, email marketing, direct mail, advertising and PR, event marketing and blogging. The Parks team have been great to work with so far and we’re looking forward to analysing the results!