Newlands Engineering came to us in the pre start-up phase to help them create a brand and simple website to get them off the ground. We understand the budget constraints of small and start-up businesses and can advise on how best to spend it. What are the things you really need right now to ensure the best start for your new business? Are there any parts you could perhaps do yourself, with a little advice, to reduce costs? This could be writing some information about your business for the website, or collecting some ideas of brands you like and dislike to share with your creative agency. That can help to speed up the process.
For Newlands, we worked closely with the owner to create a brand identity that’s fresh and will help them stand out against longer standing competitors. Then we helped them create a plan for their website; what sections do they need right now to get up and running and how can we grow it in time. Once we were all happy with the plan, we set to work on designing and building a simple and cost effective website solution. We made sure it can be content managed, so they can make updates themselves in the future. As the business grows, we’ll add new sections and expand on the content to include project photography and video. As with all of our website designs, we also made sure the site was fully optimised for keywords and completed basic SEO work to help Newlands get found online.