The Alverton Hotel
Before forming Thrive BDM, our Director Karenza Soanes-Brown was Head of Sales and marketing for growing Cornish hotel group Cornwall Hotel Collection. This was an exciting, 3 year project to help grow the businesses and assist with major re-developments.
Responsible for creation and implementation of all sales and marketing strategies across all aspects of this luxury hotel collection including: The Greenbank Hotel in Falmouth, The Alverton Hotel in Truro (Previously Alverton Manor).
Re-branding, refurbishment, sales and marketing strategy and implementation.
To lead the re-brand and re-positioning of the hotel including a new website, re-branding and roll out, sales and marketing strategy and communications.
Research and analyse the needs of new and existing customers including identification of market trends and opportunities for growth.
To complete business and marketing plans across each business sector with a focus on advertising, digital, website, e-marketing, SEO and social media.
To lead and develop the sales and marketing teams to ensure strategies are fully implemented.
Control of marketing budget in line with company forecast.
- ANALYSE & IMPROVE
To analyse performance and sales processes in order to continually improve and develop the sales teams.
Successfully led re-branding of the hotel, creation of brand new marketing literature and development of sales and marketing campaigns.
Assisted the general manager with refurbishment of all bedrooms and public areas.
Relaunched the Alverton Bar & Brasserie which won a Rosette award in 2013.
Led the development of brand new, responsive websites with improved online booking systems and cms systems.
Achieved AA 4* status making in the first and only 4* hotel in Truro, Small hotel of the Year Silver award at the Cornwall tourism awards 2013, Best Cornish Wedding Venue at the South West wedding awards 2015.
500% increase in wedding bookings.
Implemented email marketing and grew the hotel database by 900% organically with little drop offs.
68% increase in annual accommodation revenue plus increased ARR by £10 and Revpar by £26.eting campaigns.
91% increase in web traffic 2012 vs 2014 and 47% increase in organic search.