The Alverton Hotel

An exciting 3-year project to help grow the businesses and assist with major re-developments.

Before forming Thrive BDM, our Director Karenza Soanes-Brown was Head of Sales and marketing for growing Cornish hotel group Cornwall Hotel Collection. This was an exciting, 3 year project to help grow the businesses and assist with major re-developments.

Responsible for creation and implementation of all sales and marketing strategies across all aspects of this luxury hotel collection including: The Greenbank Hotel in Falmouth, The Alverton Hotel in Truro (Previously Alverton Manor).

Re-branding, refurbishment, sales and marketing strategy and implementation.
  • STRATEGY

    To lead the re-brand and re-positioning of the hotel including a new website, re-branding and roll out, sales and marketing strategy and communications.

  • RESEARCH

    Research and analyse the needs of new and existing customers including identification of market trends and opportunities for growth.

  • PLAN

    To complete business and marketing plans across each business sector with a focus on advertising, digital, website, e-marketing, SEO and social media.

  • DEVELOP

    To lead and develop the sales and marketing teams to ensure strategies are fully implemented.

  • CONTROL

    Control of marketing budget in line with company forecast.

  • ANALYSE & IMPROVE

    To analyse performance and sales processes in order to continually improve and develop the sales teams.

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Key Results

  • 1.

    Successfully led re-branding of the hotel, creation of brand new marketing literature and development of sales and marketing campaigns.

  • 2.

    Assisted the general manager with refurbishment of all bedrooms and public areas.

  • 3.

    Relaunched the Alverton Bar & Brasserie which won a Rosette award in 2013.

  • 4.

    Led the development of brand new, responsive websites with improved online booking systems and cms systems.

Awards

  • 1.

    Achieved AA 4* status making in the first and only 4* hotel in Truro, Small hotel of the Year Silver award at the Cornwall tourism awards 2013, Best Cornish Wedding Venue at the South West wedding awards 2015.

  • 2.

    500% increase in wedding bookings.

  • 3.

    Implemented email marketing and grew the hotel database by 900% organically with little drop offs.

  • 4.

    68% increase in annual accommodation revenue plus increased ARR by £10 and Revpar by £26.eting campaigns.

  • 5.

    91% increase in web traffic 2012 vs 2014 and 47% increase in organic search.