When designing sales & marketing materials such as your brochures, website or social media campaigns; it’s easy to get caught up on the offer you want to share, your USP, or the factual information you want to get out there.
What often gets overlooked, but can be an extremely powerful selling tool is emotive design. So what exactly is that?
Not always openly emotional design; Emotive design is an element of branding and your brand messaging that is aimed at evoking a specific feeling or response in the target audience that the brand wants to be associated with. Ultimately, to make a connection on an emotive level with your target audience that makes them want to buy your product or service.
Utilising the right imagery, colours, shapes (and sometimes absence of) can create experiences for the audience that really resonates with your brand. Not something that necessarily slaps you in the face, it’s usually subtle and an underlying trigger so people don’t even realise that’s why they like or favour your brand.
It’s the way you set the stage, wrap up the emotive need or needs your brand fulfils that is the powerhouse behind effective emotive design. It can be present in every touch point in your brand journey.
Yes they’ll see colours, images and textures; but they feel something meaningful to them, something unique and compelling so they take action. Whatever that action might be – to like your post, sign-up for more information, make an enquiry or buy now!
They connect with your brand’s emotional space; the smart design enhances the emotive response and the meaning is compounded. Your potential customer and your brand and more closely aligned and therefore, you stand out in their hearts and minds.
Get in touch to find out more about how emotive design could increase your sales.